The Merchants Beverage Corporation was incorporated on August 8, 1923.(3) The company included E. M. Gilly as President, F. L. Morton as Vice President, and C. M. Daugherty (formerly of the Big Stone Gap Bottling Company) as Secretary Treasurer.(3) The company is listed in the 1925 Beverage Blue Book, but doesn’t show up in the 1930 edition.(2) The R. G. Dun Mercantile Agency Reference book of July 1928 mentions the company (1), but it appears that the Depression most likely ended up causing the closing of this company.

From the collection of Frank Anderson, photo by Joseph Lee
6oz Merchants Beverage Corporation bottle dated 1926

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(1) "R. G. Dun Mercantile Agency Reference Book July, 1928" republished by Carl E. Millison Jr August, 2004

(2) The Beverage Blue Book

(3) Wise County Circuit Court Records